UA INNOVATION
The Gear That Changed The Game
HEATGEAR
It's the light, tight, sweat-wicking layer you put on under your uniform and instantly feel more than just cooler—you actually feel more powerful. Like you can do anything. Shop now
COLDGEAR
With ColdGear® there's never an off-season—even in the depths of Winter up in the northern states. You feel more comfortable, more focused, and ready for the playoffs. Shop now
HOVR
Most cushioning is either softer or springier—UA HOVR™ is the best of both worlds. As you hit the ground, it returns energy into your stride to propel you forward. Shop now
FLOW
Because it's ultra-durable as well as soft, UA Flow cushioning doesn't need a rubber outsole. It's lighter, grips surfaces better, and makes you faster. Shop now
ISO-CHILL
By using flat yarn to disperse body heat and titanium dioxide to absorb UV energy, this fabric doesn't just keep you cooler, but actually feels cool to the touch. Shop now
STORM
It's nearly weightless, invisible, and super-breathable—you won't even know it's there. But when the sky breaks and rain starts coming, you stay dry. Shop now